Affluent Grey Britain

Affluent Grey Britain

Affluent Grey Britain

684,269 AFFLUENT OVER 55’s
47,898 e-mail addresses

All age selectable – 60% by actual date of birth

From this substantial and well maintained data pool, we can select over six hundred thousand ‘Affluent Greys’. This comprehensive transactional database has been specifically built with affluence in mind and the profiles used provide clear targeting to this lucrative, wealthy and financially astute market. These consumers have high disposable income, good credit rating and live in identifiable high-valuable properties – identified by list owner’s Property Watcher data. Exclusively homeowners, they have savings and investments and are excellent prospects for pension fund transfer, overseas property, equity release, inheritance tax services, general older person’s insurance, charities, mature clothing, shoes, health aids and other similar catalogues and over 55’s holidays.

RENTAL: Postal £110/1000; e-mail £40 Email £160/1000 including Broadcasting, Tracking & Reporting £250
SELECTIONS: Nth, fully postcoded, UK mainland : Free of charge Sex, recency, age, geo : £10/1000 each Investment portfolio/other wealth indicators : £20/000 each Telephone numbers £50/1000 (non-commissionable)
MIN. ORDER: 10,000
NETT NAMES: On orders 20,000+. Run charge £10/1000. Netts must be confirmed within three months of delivery date or discount will become null and void.
DELIVERY: 5 working days from our receipt of order/sample mailer. Faster by arrangement.
PAYMENT: Required strictly 28 days from delivery/invoice date
SECURITY: List seeded to enable immediate detection of unauthorised use
COMMISSION: 10% – DMA registered list brokers only